WORKS

Angles, Cook Sth. is a Multidisciplinary Design Studio based in Ho Chi Minh City. As "chefs" of the visual world, we blend cultural aesthetics with international trends to craft unique, flavorful visual concepts for brands.

Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2025

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ATy 2025

Project Name

ATy 2025 - New Year Gift Box

Year

2025

Category

Gift Box

Project Introduction

The “ẤT TỴ 2025” Gift Box is inspired by traditional Tet imagery—from warm family moments around the bánh chưng pot and preparations for the holiday, to peaceful visits to pagodas for New Year blessings. The vibrant spring markets, blooming apricot and peach blossoms, and energetic lion dances further highlight the festive spirit and celebrate the cultural values of Vietnamese Tet.

Saigon’s Heritage Mooncake

Project Name

Grand Hotel de la Renaissance

Year

2024

Category

Mooncake Packaging

Project Introduction

The "Lotus Breeze Mooncake" box from Grand Hotel de la Renaissance captures Saigon’s heritage and Indochine charm. Inspired by the golden era of Indochine, it blends classic French aesthetics with Vietnamese symbols. Featuring a lotus centerpiece that symbolizes purity, the packaging represents a fusion of tradition, artistry, and eco-friendly values, enriching each guest's experience of Saigon’s unique legacy.

In the City of Love

Project Name

In the City of Love - SS25 Lookbook

Year

2025

Category

Fashion

Project Introduction

“In the City of Love” | SS25 Lookbook is inspired by the refined rhythm of office life in Paris — where the fast-paced everyday hustle harmonizes effortlessly with the city’s signature romantic charm. The collection captures the image of Parisian women strolling through morning-lit streets, dressed in elegant, modern workwear that embodies the essence of French “effortless chic”: understated, yet always striking.

Treat

Project Name

Treat

Year

2024

Category

Eatery & Bar

Project Introduction

The project involves designing a brand identity for Treat (Eatery & Bar) inspired by bamboo, a traditional symbol of Vietnam. Our goal is to create a luxurious and modern space that offers diners a unique culinary experience, combining Vietnamese and Asian cuisine. With the slogan "Treat Yourself," Treat aims to be the ideal destination for those who want to indulge themselves after a stressful day at work.

Vienese

Project Name

Vienese

Year

2024

Category

Chinese Restaurant

Project Introduction

Vienese is not simply a Chinese restaurant; it’s a space where warmth, family connection, and culinary enjoyment come together. The brand identity of Vienese was designed to capture the essence of shared moments, wrapped in a cozy, inviting atmosphere. Vienese represents an experience where dining goes beyond food to create memories with loved ones, celebrating both heritage and the joy of being together.

Chez Pierre

Project Name

Chez Pierre

Year

2024

Category

French Restaurant

Project Introduction

Chez Pierre is a French restaurant that captures the essence of Parisian flavor in an elegant and warm atmosphere. The brand identity highlights the diversity of French cuisine, showcasing unique regional flavors while offering an elevated dining experience. With the slogan "Parisian Taste, Perfected," Chez Pierre embodies the charm of French culture, delivering an authentic culinary journey for those who appreciate sophistication in French cuisine.

We believe the world is “seasoned” by brands with rich experiences and their own distinctive character. When a brand or an individual is truly unique and delivers real value, they have the power to influence the way we
Think, Act and Live.

About Angles, Cook Sth.

Angles, Cook Sth. Services

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Creative Direction & Branding

Creative Direction
Brand Naming Logo
Brand Identity
Brand Applications
Brand Guidelines

Packaging

Packaging/ Label
Materials & Specification
Exclusive product

Editorial Design

Book/ Editorial publications
Brochure/ Profile
Annual report
New Year calendar

Digital Experience

Website/ Landing page
2D & 3D Visualizer
Digital applications

Communication Design

Key visual campaign
Illustration
Marketing collaterals
Social Post

We collaborate with brands and individuals with bold, distinctive flavors, “cooking” their core values into design experiences that make life richer and more exciting.

Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2025

Contact With Angles, Cook Sth.

©Angles, Cook Sth.

@angles_cooksth

+84 388 707 783

[email protected]

H.C.M City, Vienam.

WORKS

We "blend" and “season” with brands to create design experiences that are full of flavor.

Contact With Angles, Cook Sth.

Ấtỵ 2025

Project Name

Treat

Project Name

Saigon’s Heritage Eco Dreams Realized

Project Name

In the City of Love

Project Name

PROPERTY

Project Name

Treat

Project Name

Vienese

Project Name

Treat

Project Name

Saigon’s Heritage Eco Dreams Realized

Project Name

Pink Paradise

Project Name

A Novelty

Category

Creative Studio

We collaborate with brands and individuals with bold, distinctive flavors, “cooking” their core values into design experiences that make life richer and more exciting.

Grab a seat & Craft your global journey.
Angles, Cook Sth.© 2025

Contact With Angles, Cook Sth.

©Angles, Cook Sth.

@angles_cooksth

+84 388 707 783

[email protected]

H.C.M City, Vienam.

WORKS

(1)

The brand feels overwhelmed, as if trying to cook a dish with too many complex ingredients — too many elements of brand building that it cannot “prepare” on its own.

(2)

Replace exhaustion and stress with a fresh new “batch” of growth, where your brand is “seasoned” with its own unique personality and creativity becomes the essential ingredient of every day.

(3)

Skip the bland recipes that make your brand fade into the background and fear blending in. Instead, ‘cook up’ a bold, flavorful brand identity — one that suits international tastes while staying rich and distinctive among countless competitors.

The Recipe for Brand Identity

What We Do?

We don’t just “cook up” a simple logo — We distill and concentrate the essence of your brand into a rich, distinctive visual identity.With meticulous attention to every design “ingredient” — color, typography, imagery, and layout — We place your audience at the heart of the process, just like the final diners of the dish. Our approach “seasons” your brand with fresh creativity, crafting a unique visual DNA that authentically reflects your core values and supports long-term growth.This also includes a Brand Guideline — a complete “recipe” that helps you understand and properly use your brand “ingredients,” ensuring consistency across all materials, communication channels, and customer touchpoints.

Includes

- Creative Direction
- Logo Design
- Flexible Brand Identity System
- Office Stationery Design
- In-Store Application Design
- Brand Identity Guideline

Who It's For ?

Each field is its own “kitchen.” We collaborate with brands and individuals across the world of commerce and culture — fashion, F&B, hospitality, galleries, and more.

Duration

21-45 days

Contact With Angles, Cook Sth.

The Recipe for Packaging Design

What We Do?

We’ll begin by analyzing current consumer experience trends to identify the most suitable “flavor profile” for your product’s packaging. From there, we will “cook up” a creative concept and an impressive key visual — making your brand stand out and stay memorable in the minds of customers.Alongside that, we’ll craft a contextual concept and build a 3D model for the packaging, “plating” it visually so you can see exactly how the product would appear in real life. This packaging design not only elevates visual value but also creates a more “appetizing” experience for users, contributing to increased sales and stronger brand recognition in a competitive market.

Includes

- Research consumer experience trends and establish direction for packaging
- Develop concept and key visual for packaging
- Create contextual concept and build 3D packaging model

Who It's For ?

Each field is its own “kitchen.” We collaborate with brands and individuals across the world of commerce and culture — fashion, F&B, hospitality, galleries, and more.

Duration

21-30 days

Contact With Angles, Cook Sth.

The Recipe for Social Branding

What We Do?

We help your brand not only maintain a consistent presence but also “season” every experience to build meaningful and lasting relationships with your audience on social media. Every post, every image, and every detail in the content we craft carries the unique message, style, and spirit of your brand.

Includes

- Develop content strategy and define brand objectives
- Create monthly content
- Produce short videos (Reels/TikTok)
- Create Stories templates for Instagram and Facebook
- Design posters/banners for social media advertising campaigns
- Design advertising posters/banners (Instagram, Facebook)
- Manage content and engagement on social media
- Provide monthly performance reports

Who It's For ?

Each field is its own “kitchen.” We collaborate with brands and individuals across the world of commerce and culture — fashion, F&B, hospitality, galleries, and more.

Duration

30 days

Contact With Angles, Cook Sth.

In addition to packages, we also “cook up” individual services like:
Logo Design, Brand Identity Strategy, Office and Store Applications, POSM,… creating a flavorful brand experience.

Cooking with
Angles, Cook Sth.

“Cook up” a sustainable creative brand

©Angles, Cook Sth.

@angles_cooksth

+84 388 707 783

[email protected]

H.C.M City, Vienam.

WORKS

Multidisciplinary Design Studio
H.C.M City, Vietnam.
©2025, All rights reserved.

(1)

Value-Seasoned Design

We “cook up” purposeful design solutions, blending modern aesthetics with cultural inspiration, partnering with brands to craft a unique identity and connect deeply with their audience.

(2)

“Cook up” a Unique Brand Personality

We “cook up” each project to create a unique brand personality, blending bold creativity, cultural inspiration, and sustainable thinking. We partner with brands to help them stand out, connect deeply with their audience, and leave a meaningful impact.

(3)

Transparency in the Recipe

We always prioritize clear and respectful communication in every project. With patience and complete transparency, we build trust and create a sense of comfort and reliability, like carefully preparing a perfect dish. Every design we create stems from dedication and sincerity.

(4)

Detail in Every Bite

We always strive for perfection in every project, carefully tending to every detail like a chef with premium ingredients. With the mindset of a true artisan, we create distinctive experiences where organization and efficiency seamlessly blend throughout the entire creative process.

( Global Connection )

We’re on a journey to make our mark in the international “kitchen” of design. Through features in leading industry publications, we take pride in being recognized by the creative community.Some of our “dishes” have been showcased on renowned “kitchens” like World Brand Design Society, Packaging of The World, Behance,… opening opportunities to connect with and inspire creative peers around the globe.

Design Kitchen FAQ

How long does the process take ?

Typically, our projects are completed within a range of 2 to 6 weeks, depending on the scope of work. These timeframes are dependent on client feedback turnaround.

What happens if an additional round of refinements is needed?

For most of our clients, three rounds of refinements are adequate to finalize the product. These rounds of refinements include delivery accompanied by your feedback.Please note that any communication via phone and email throughout the project does not count as refinements. If you need an additional round of refinements, we can adjust the invoice accordingly.

What if only this logo ?

Currently, we do offer a la carte logo design services, but we believe that a logo is just one element of a brand.To fully convey your brand's essence to your target audience, we strongly recommend building your visual identity comprehensively from the ground up.

Do you offer packaging design services ?

Yes, we specialize in providing packaging design services for products in the F&B industry. We believe that packaging is not just a part of the product, but also a crucial element of brand identity, helping to attract customers and create differentiation in the market.Throughout the design process, we will work closely with you to ensure that the packaging accurately reflects your brand's values and identity.

How can i contact the studio ?

We would love to hear about your exciting and unique project! Simply fill out the inquiry form on our contact page to help us get to know you better. We’ll follow-up within two business days to schedule a call. If you have a simple inquiry or just want to chat

Do you offer payment plans ?

Do you offer internships ?

We truly appreciate your interest in our internship opportunities! At this time, we do not have any internship positions available. However, we encourage you to check back periodically for any updates on future openings. In the meantime, feel free to send us your portfolio for our records.

Do you offer services beyond branding ?

Absolutely! We offer additional services such as social branding, website design, and artistic concept photography - storytelling.During our initial consultation, we'll also discuss your brand collateral requirements and tailor our services accordingly.If you require more extensive customization, we can explore exceptional custom design options.